The copyright paradigm shift

A video clip was going viral today on Facebook (maybe elsewhere too): Banksy\’s intro to the Simpsons episode last night. Pure genius. Problem is, within hours 20th Century Fox – the owners of the content – had pulled it from YouTube.

Can\’t for the life of me figure out why. It\’s not like anyone is going to buy the introduction to a┬áTV show, and indeed, it\’s great PR that showcases the brilliance and satire of the tv show itself. One would think you\’d want as many people as possible to see it.

Not only that, of course it\’s impossible to control it from being reposted. When will these media companies understand the new paradigm that is entertainment distribution? Boggles the mind.

And so, for your viewing please, here\’s at least one link where you can still see it: