\”Augmented reality\” (well, sort of): How not to use techology in advertising

Got this email from Boucheron today (very high end fine jewelry, for those of you not familiar with them), titled \”Enjoy a unique experience with augmented reality‏\”. It sends you to the website, where you can \”try on\” the jewelry using your web cam and a paper ring or watch you download, print out, cut out and …

\”Augmented reality\” (well, sort of): How not to use techology in advertising Read More »

\”Augmented reality\” (well, sort of): How not to use techology in advertising

Got this email from Boucheron today (very high end fine jewelry, for those of you not familiar with them), titled \”Enjoy a unique experience with augmented reality‏\”. It sends you to the website, where you can \”try on\” the jewelry using your web cam and a paper ring or watch you download, print out, cut out and …

\”Augmented reality\” (well, sort of): How not to use techology in advertising Read More »

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