Just read this article: \”Through the digital lens: How VR can inspire better managers\”. Subheader is, \”Virtual reality has the power to change the world. But first, it has to change how straight white men think.\” It stuck a very personal chord. Doing my MBA at Rotterdam School of Management, Erasmus University, I was one of …
Nike+ & NikeFuel are beautiful examples of a brand living their values (Just Do It!) via technology and community. A new campaign by one of the biggest consumer brands in the world brings those elements into sharp focus by combining user\’s NikeFuel points with love for their favorite college basketball teams. But they missed an …
Opportunity Lost: NikeFuel, Gamification & Making a Difference Read More »