I spend a fair amount of time in my book chapter talking about intelligent (AI) bots / artificial humans and how brands can use them to create more meaningful relationships with customers. Fascinating stuff. And as AI and natural language processing improves (eg, real conversation) continues to improve in parallel with improving graphics and streaming, …
So my first professional book chapter\’s been officially submitted, \”Immersive Media and Branding: How being a brand will change and expand in the age of true immersion\” (could still be changed) for all those curious. It is about virtual and augmented reality, and what it will mean for brands. Among other things, I talk a …
Been kind of quiet here lately…as I\’ve been really busy IRL. Two big pieces of news: First: I\’ve officially started looking to join a company after 10 years of self employment. Lots of reasons, the biggest being I\’ve realized that it\’s nearly impossible to drive any sort of advancement in the emerging tech world by yourself …
Nike+ & NikeFuel are beautiful examples of a brand living their values (Just Do It!) via technology and community. A new campaign by one of the biggest consumer brands in the world brings those elements into sharp focus by combining user\’s NikeFuel points with love for their favorite college basketball teams. But they missed an …
Opportunity Lost: NikeFuel, Gamification & Making a Difference Read More »
Belongingness: The human emotional need to be an accepted member of a group. Whether it is family, friends, co-workers, or a sports team, humans have an inherent desire to belong and be an important part of something greater than themselves. The motive to belong is the need for \”strong, stable relationships with other people.\” Birds …
Authentic belongingness: Community, context and culture in a digital world Read More »
I’ve been thinking a lot about the long term impact an ”instantaneous, on demand” life. Imagine that from birth, you never had to wait for anything, and had everything you wanted delivered immediately. News, entertainment, connecting with your \”group\” – everything. Never getting lost. The collective knowledge of the human race there for you at …
The Borogoves are a\’ Mimsying: Marketing in a hyper-connected world Read More »
I’ve been thinking a lot about the long term impact an ”instantaneous, on demand” life. Imagine that from birth, you never had to wait for anything, and had everything you wanted delivered immediately. News, entertainment, connecting with your \”group\” – everything. Never getting lost. The collective knowledge of the human race there for you at …
The Borogoves are a\’ Mimsying: Marketing in a hyper-connected world Read More »
I follow comments on articles and posts with not-so-always-as-unattached-as-it-should-be bemusement; quite often the article/post is more of a catalyst than an actual source of information. I\’m struck by a thought tonight though, after a particularly vitriolic back-and-forth session on a Daily Show post: what will \”authenticity\” look like in the future, and how will we …