Lucid trips

This virtual reality \”experience\” (it\’s not really a game)¬†does sound like serious fun…instead of the traditional combat-themed shoot \’em up aggression-based environment, this strives to create an out 0f body experience. The article\’s author says it feels a lot like being Ironman! You\’re floating and sinking and through using your virtual arm and hand positions, …

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Opportunity Lost: NikeFuel, Gamification & Making a Difference

Nike+ & NikeFuel are beautiful examples of a brand living their values (Just Do It!) via technology and community. A new campaign by one of the biggest consumer brands in the world brings those elements into sharp focus by combining user\’s NikeFuel points with love for their favorite college basketball teams. But they missed an …

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