Reposted from linkedin Heard a really sweet story today by Donna Z. Davis, Ph.D. at AWE (Augmented World Expo): she told the audience about an elderly woman with Parkinson\’s, who regularly \”meets\” her tuxedo clad physically distant son (avatar) in VR to go dancing with him. *That\’s* the power of VR for me. Not the whiz bang isn\’t …
Excited to announce that I\’ve joined the ranks of published authors, and some illustrious colleagues – I\’m Chapter 19, \”Immersive Media and Branding: How Being a Brand Will Change and Expand in the Age of True Immersion\” in the just-published-today Handbook of Research on the Global Impacts and Roles of Immersive Media. My chapter explores …
Digital avatars, ultimately fueled by AI…it\’s a thing, and I talk about how brands will be using this tech in my book chapter being published this January. https://www.cnbc.com/2019/12/05/deepak-chopra-is-coming-to-phones-as-an-ai-chatbot.html
I spend a fair amount of time in my book chapter talking about intelligent (AI) bots / artificial humans and how brands can use them to create more meaningful relationships with customers. Fascinating stuff. And as AI and natural language processing improves (eg, real conversation) continues to improve in parallel with improving graphics and streaming, …
So my first professional book chapter\’s been officially submitted, \”Immersive Media and Branding: How being a brand will change and expand in the age of true immersion\” (could still be changed) for all those curious. It is about virtual and augmented reality, and what it will mean for brands. Among other things, I talk a …